AdsMitchell

The epic new "Hollywood Megamercial" has finally arrived!

This still remains my favourite Ken Block video though & now has over 10.5 million views.

They look so happy!

Four engineers were travelling together in a car. There was an electrical engineer, a chemical engineer, a mechancical engineer and a computer engineer. After only a short distance, the car broke down.

"I think there's a problem with the electrics," said the electrical engineer.

"No, I think it's not getting enough fuel," said the chemical engineer.

"No, it's definitely a broken cam belt," said the mechancial engineer.

Turning to the computer engineer, they all asked him, "what do you think?"

The computer engineer replied, "I think we should all get out and get back in again."

Bwaaahahaha - when in doubt, reboot!

I am about to get personal - something I maybe don't do often enough, but here goes!

If you know Ali (my girlfriend) and I well enough, you will know that we share a common admiration for owls. Yes, those nocturnal feathered creatures that we never really see in day to day city life! For proof of this "owl love", just look at how stoked I am in here...

The above photo was taken at Fairview wine estate, thanks to Eagle Encounters.

So, moving alone. On the 23rd of June, I turned 25 years old and my girlfriend blew my mind with the most thoughtful, probably very time consuming and creative gift I have ever received! She rocked up at my house after work and tells me to close my eyes. I know she has a natural flare when it comes to baking awesome tasty treats, but this I never expected in a million years. She made me an incredible owl cake! Not just any owl cake, a real work of art! She seriously got creative when choosing the food items to create a completely edible owl.

To top off the whole thing off, she brought along a sparkler - awesome!

It does not stop there friends! Next item on the list apart from a sick hoodie, some biltong and a much needed coffee flask, is a custom made t-shirt. Ali and I have many debates over social media and its role in our lives. She works in traditional advertising and I work in online advertising so heated discussion is often a trending topic among our one on one conversations. None the less, she had a custom printed t-shirt made especially for me! Twitter related...

"stop following me" - She picked the working herself and had a colleague of hers manufacture it... I love it - I love her!

These gifts were just too awesome for me to attach a mere 140 characters to each, so I decided to document them here. I want to remember them forever and hope you can appreciate me giving gratitude to Ali for them here. Such an incredible birthday and apart from these amazing gifts, I really thank Ali and everyone who contributed to making my day special (FB, twitter, sms, telephone messages) - been a rocking 25th birthday!

Follow Ali here.

That is drifting on a very, very tight line!

Apologies if hard to read, even from the source was difficult (zoom in). 

I manage seach and display PPC campaigns on both desktop and mobile platforms and found one thing particularly interesting. Mobile display advertising spend exceeds search all the way up to 2012 and then in 2013, they feel search will acclerate right to the top of mobile ad spend. Google predicts users time spent on the web is 5% searching and 95% browsing, so what can the increase in mobile search be attributed to? Location based information, immediacy of comparitive shopping and buying behavior with mobile devices, what else? Econsultancy says in June 2010, mobile search ads accounted for 0.34% of spend and in March 2011 it shot up to 1.7%. For some additional and very cool infomation on the state of mobile consumers, check this out.

via ADWEEK

For Starters the cover of the May issue comes to life by using Augmented Reality. Displaying the sheer grunt of the 330kw matt black BMW M3 Frozen Edition and the new 405kw M5, when held up to your webcam! The M3 shows a video clip on the cover of the black beast tearing up Killarney race track in Cape Town; close the video and click on the M5 to see it/them in action on the website! Nice one chaps!

See the M3 clip, drifting in Cape Town!

Secondly (also appearing in CARmag) the brilliant, interactive double page spread print ad for the Mercedes Benz CL63 AMG by 140BBDO. The ad welcomes the reader with a first person view of the luxurious dashboard, easy to picture yourself sitting comfortably in the AMG cockpit, then asking the question, "what does 400 kw of power feel like?". Go to a URL on your mobile, place your device over the rear view mirror and a short clip shows you accelerating away from a driver behind you. Integrating mobile video and print media to perfection! See a demo of the Merc ad.

Incredible break in the middle of a river!

via: 9milesurfer

Not your average projection mapping installation! Hyundai Accent takes to the wall.

via: buzzilla

via: bwthblog